books on how we make decisions

 


I finished listening as an audiobook today.

The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All
Nick Tasler
(something based on from businessweek)

I will briefly highlight what I liked.

* We start with the memory of Kahneman and Risk aversion. Most people prefer to avoid risk, here on them scientists and concentrated. The minority (for example 20%) remained out of sight for a while. A minority is called risk-seeking (risk/opportunity-seekers – those who are constantly looking for opportunities, willing to take risks, etc.).

* This minority acts like that for a reason., but because of such a brain structure: Novelty seeking. In the book, a long discussion of genes responsible for Novelty seeking and their distribution (and about, that people left Africa to roam the world thanks to the action of Novelty seeking features), but I’m not a geneticist or an atropologist. The author is also not quite as it were))

* As a result, people are divided into two types by nature.: risk managers and opportunity seekers. There are separate chapters in the book about those and others and what people to do with belonging to this or that species.. The site has a test to determine where you are, but i need cover code Books))

* Now the really interesting:
decision making = function of (impulsiveness (risk manager / seeker); circumstances).
IMHO, the novelty is, that the author admits circumstances that induce him to make this or that choice.
ie. do not write off decisions only on the character of a person (which means institutions matter – e.g. wrong motivation when trying to create affordable housing – but this is me already on my own)).

* Well, in this vein. Unless you are a fan of business literature, then I painted the basis. Although the stories are helpful and good.

  ES formation

* Yes, there is still such an interesting thing in behavior, как pre-filing. For example, you bought shares, have fantasized what you will earn and have already set up plans for how to dispose of the money earned. Now everything that does not fit into the concept of stock growth will be very painful and scary for you. – because it is no longer the stocks are not growing, and someone takes your car from you, as it were.. Basically, this is a variety Confirmation bias, but still something separate.

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Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman, Rom Brafman

Also as an audiobook, but two or three months ago.
The book made it possible to systematize something, didn’t make anything new,
but I've just been interested in all sorts of psychological nuances for a long time.

There are definitely beautiful stories in this book..
In general, a good excursion to all sorts of baesy.

Read more at book website.
Here in this video also interesting.

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