Meredith Corporation (Meredith) is a media and marketing company. Meredith participates in magazine and book publishing, television broadcasting, integrated marketing, interactive media. The company has two segments: publishing and radio broadcasting. The publishing segment is focused on the home and family market. He is a magazine publisher, serving women. Publishing segment also includes book publishing, which has over 420 books for printing; integrated marketing, which has relationships with some of the American companies, consumer databases; broad presence on the Internet, который состоит из 26 sites and alliances with internet destinations; activity of BRANDS , as well as other related operations. Broadcasting segment includes 12 network affiliated television stations located in the United States of America (USA) and one AM radio station. Television Stations has six CBS branches, FOX with three branches, two MyNetworkTV branches, NBC and one branch. Broadcasting segment also includes 20 traditional sites, семь мобильных веб-сайтов и video смежных операций. The company's largest source of revenue is magazine and television advertising. In June 2008 of the year, Meredith acquired Big Communications. In October 2007 year the company acquired Directive Corporation. In January 2007 of the year she acquired Genex and new media strategies.
In April 2008 the company completed the sale of WFLI, branch CW, serving Chattanooga, Tennessee Market and May 2007 of the year, Meredith completes KFXO sale, low-power FOX Affiliate Serving Bend, oregon market.
Издательская
Publishing presented 80% of Meredith's consolidated revenue during the financial year, ended 30 June 2008 (2008 fiscal year). Meredith Magazines subscriptions include Best Homes and Gardens, family circle, Ladies ‘Home Journal, parents, American Baby, Fitness, homeland, traditional place, Midwest residential, sir Padres, wood, Successful agriculture, Always a Woman и готовых. It publishes about 150 special interest publications about 80 books, mainly under Better Homes and brand gardens. Titles are issued from 1 to 8 once a year and are sold mainly at newsagents. A limited number of subscriptions are also sold in some special interest publications.
Advertising revenues are generated mainly from sales to customers engaged in consumer marketing. Many of Meredith's large magazines offer regional and demographic publications, which contain similar editorial content, but allows advertisers to customize their messages to target markets or audiences. The company implements two main types of advertising and information magazine: display and direct response. Ads by either Private-Press (printed together with the editorial board of a part of the journal) or inserts (printed pages). Most advertising publishing segment revenues, received from ordinary advertising Press the DISPLAY button.
Subscriptions received via direct mail tender, учреждений, insert card, Internet and other media Meredith largest sources of circulation income. All their magazines subscribe except American Baby, sir Padres, and successful fur farming are also sold one copy at a time. Single copies sold on newsstands are distributed mainly through magazine wholesalers, who are eligible for a loan from the company for the magazines returned to them by the sellers.
Мередит Interactive Media расширил многие журнала бренды компании в Интернет. The two major destinations are BHG.com and Parents.com. BHG.com, his home and family flagship, significant community app features, useful tools, video anchored Better.tv. The site attracts about five million visitors and averages 80 million page views per month. Parents.com is the company's portal about its parent brands Parents, American Baby, children and family.
420 Мередит публикует Books и способствует направлены главным образом на дому и семье рынков. They are published under the best home and garden brand and under licensed trademarks such as House of the Book Depot. Meredith also publishes books based on the properties of Sandra Lee Semi-Domestic and Food Network and Discovery Networks cable channel. Books are sold through retail books and specialty stores, massive merchandisers, and through other channels. In the financial 2008 year he published 130 new or revised publications.
IN 2008 fiscal year the company has entered into a long-term license agreement with Better Homes and Gardens brand Realogy Corporation. Realogy, brand owner, such as CENTURY 21, Coldwell Banker and era, is the construction of a new residential real estate franchise system based on the best brand homes and gardens. It started in July 2008 of the year. In October 2007 of the year, Meredith Announces Multi-Year Licensing Agreement With Wal-Mart Stores, Inc for design, marketing and retail assortment of household products based on the best home and gardens brand.
Вещание
Broadcast is 20% of Meredith's consolidated revenue 2008 fiscal year. Advertising is the main source of income for the broadcasting segment. Stations sell commercial time like local / regional and national advertisers. Most of the national advertisements are sold by an independent reseller.. The sales staff at each station forms local / regional advertising revenues. Usually from 30 to 40% TV market advertising revenue generated by local news broadcasts.
In December 2007 of the year, Meredith Parenting Video Content Via Comcast Launched Corp. ’S cable systems for new videos at the request of the parent branded TV channel, which reaches more 12 миллионов домашних хозяйств. More 600000 video was uploaded to 2008 fiscal year. IN 2008 fiscal year, Meredith unveiled a new program called Joining Jobs in her Kansas City market.
