Hyundai car manufacturer, official partner of the FIFA World Cup 2010, filmed a deeply social three-minute video about the joy of life. Starring Nicholas Vujicic (Nickolas Vujicic) – human, who was born without a single limb.
The purpose of the online video “A message of hope” first of all is not selling cars, and the demonstration of that, how well Hyundai understands football fans, who are in awe now in anticipation of the main event of the four years, and how much he wants to help them experience the most wonderful emotions during the 2010 World Cup.
Preacher and motivator Nicholas Vujicic, dedicated his life to explaining to people, how good it is to live in the world and how we can overcome all our difficulties, tells the story of his life. About that, how he wanted to commit suicide, when he was all 8. About that, how did he try to do it, when he was 10. And about that, how does he feel about failures – how to try again.
Nick and Hyundai have touched on one of the most important topics in football pain – when the team loses, this serves as a source of terrible disappointment and a stream of negative emotions towards the players. But the thing is, notes Nick, that all teams will fail, except for one. But that only means, that next time the players will try even harder. And we must not only support them, but also give all possible joy from the World Championship – “Failure is not important, important is, how do you feel about him”.
