Sheena Iyengar "The Art of Choosing"

great read reviews (listened to) books take time and inspiration. in the same time, books are gradually read / obeyed and simply demand to become at least as modest, but mentioned. посему, I will try to write short read reviews, which in the future should turn into big reviews (what i think is the correct format). By the way. if you read short book reviews by all kinds of gourami, а потом сами Books, обратите внимание на то, what gurus, most likely these books have not been read. but it is so, lyrics.


Sheena Iyengar Wrote The Art of Choice. Brief information about the book can be found here
. Tires website here. Ted talk here. Book of Amazon, book on Audible.

What more can be said?) "The Art of Choosing" – it is a cross between storytelling in the style of Malcolm Gladwell (ie. more water, than sense) and a good book on behavioral economics.

The book can be used as a refreshment, what do you already know about the nuances of the selection process, also as a guide to reading other books (few, but there is such). Neuroscience is missing from the book, which makes it easier, but on the other hand not so insightful.

Yes, after reading the book you have a chance to become happier. Therefore, it can be classified as adequate self-helping books.. Seriously and no kidding. If you are serious about the choices you make (what to wear, where to go, etc.) – this book is irreplaceable for you. If you are marketing, but there is no desire to seriously meddle in behavioral economics, "The Art of Choosing" – indispensable for you too. Other times, it's just better to buy the book., what not to buy. Support the person, it was difficult for her, but she tried. A plus, Tire – author of several world famous experiments, ie. quite serious scientist.

  Soul cries =)
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