Willingness to take risks
Nothing is more important to investors, than understanding, how much are they willing to lose. But the hardest part is to achieve this understanding, before it's too late. The sharp fluctuations in the US stock market this month after three years of steady gains still haven't reminded us all, how unpleasant it is to lose money. People masterfully distort their memories and forget facts.. Many investors, panicked in 2008-2009, today they firmly believe in their ability to survive another crisis with a stone face. At the same time, the standard test for the ability to remain calm in dangerous situations does not at all allow predicting the reaction of financial managers to losses., if only because different people perceive risk differently. Scientists are interested in this problem. University College London Research Fellows Team, University of Sydney, University of Pennsylvania, New York University and Yale University published research in the Journal of Neuroscience, which revealed, that the willingness to take financial risks is closely related to the density of cells in a particular area of the brain.