Financial Times (Russian. The Financial Times) - international business newspaper, published in English in 24 cities of the world with a total circulation of up to 360 thousand. copies. The headquarters of the main editorial office is located in London. Belongs to the Pearson PLC media holding and specializes in publishing and analyzing news from the world of finance and business.
History
The story of the Financial Times begins in January 1888 years with the publication of the first four-page issue of a newspaper called "London Financial". However, a month later the founders of the publication, Horatio brothers William Bottomley and James Sheridan rename it "Financial Times". The newspaper was addressed to the London community of financiers.
The publication quickly gained the trust of readers, becoming the "Stockbroker Bible", however, the Financial Times also had rivals. The most serious of them in Britain was considered the newspaper "Financial News", which saw the light of day four years earlier and has earned fame over the years of its activity as a fearless anti-corruption publication. For that, so that admirers can distinguish competitors at a glance, in 1893 year "Financial Times" begins to print on paper of orange-pink hue (Colour, known as "pink salmon").
For some time, the rivals walked almost head to foot.. During this time, "Financial News" was able to buy up the shares of the magazine "The Economist" and take over the newspaper "Financier and Bullionist", however, the Financial Times, no matter what, has consistently been the leader in the number of copies. Eventually, in 1945 year Brendan Bracken merged competing publications. New version of Financial Times merges high circulation with journalistic talent of Financial News (borrowing from her also famous Lex column).
International development
Since the 70s of the XX century, "Financial Times" begins to expand the reach of its readership worldwide.. 1979 the year was marked by the first publication of the newspaper in circulation in Frankfurt, 1989 - in Paris, in 1985 New York was conquered, and after him, for several years, two dozen more cities in four international publications.
90-the years of the XX century became for the "Financial Times" a period of mastering new technologies. IN 1995 year saw the light of the Internet resource FT.com, which made it possible to deliver news to any corner of the world even faster. The publication is noticed by the rest of the media and in 1997 year, the newspaper receives one of the most prestigious awards in the world of journalism "Newspaper of the Year" from "What The Papers Say". The Financial Times receives the Newspaper of the Year award from the British Press Awards next year.
Subtly capturing the trends of progress, in 2010 year "Financial Times "becomes available at Bloomberg terminal, and also puts Internet applications for gadgets iPod Touch / iPhone on the Apple Store and literally next year wins the Apple Design Award. In the same year, the Financial Times acquires the consulting agency Medley Global Advisors.
Distinctive features
The publication does not aim to target certain circles of society, however, the ADGA evaluation model (know-how FT Group) shows, that the readers of the newspaper are primarily politicians and senior executives of the largest financial institutions. The publication has great authority. So, The Financial Times is considered by the worldwide professional investor community as the most trusted source of financial and economic news.
Beyond the daily edition, «Financial Times», the Sunday supplement "TF Weekend" and the monthly magazine "How to Spend It", filled with real estate articles (mansions, yachts) and luxury consumer goods (clothing, hours, etc.).
«Financial Times»Known as the creator of several stock indices, for example, FTSE 100 Index, which is one of the most important exchange indicators in Europe, and also as a compiler of the annual ranking of the most popular companies in several nominations (FT500).
The editorial policy of the Financial Times depends on the beliefs of the current editorial staff and has changed several times throughout the newspaper's existence.. At the moment, the publication is inclined towards liberal-democratic views., endorsing globalization and the free market.
«Financial Times», perhaps, the most technically savvy business publication, aimed in the near future at maximum adaptation for mobile devices and due to this expansion of the readership. From the current circulation to 600 000 of copies at the moment more than half are occupied by paid online subscriptions.
Sources of:
Valentina Bakumenko
