RL : Polo Ralph Lauren Corporation
Sector: Consumer Cyclical > Industry: Apparel/Accessories
Polo Corporation Ralph Lauren (Polo), included in june 1997, is a global player in the project, marketing and distribution of lifestyle products, including male, женское и детское одеяние, принадлежности, aromas and home furnishings. The company operates in three integrated segments: Wholesale, Retail and Licensing. His brands include apparel, accessories and fragrance collections for men and women, as well as baby clothes and home furnishings. Apparel products include men's collections, женской и детской одежды. Accessories cover a range of shoes, safety glasses, hours, jewelry, шляп, belts and leathergoods, including handbags and luggage. Homemade products include bedding and bath products, furniture, fabric and wallpaper, paint, countertop, и giftware. Fragrance products are sold under his Novel, Polo, Lauren, Safari, Ralph and the Black Label brand, among the others.
Wholesale Segment
The wholesale segment of the Company sells its products to the upscale and definite mid-range department stores, specialty shops and golf and pro shops, both domestically and internationally. During the budget year, completed 28 Martha 2009 (Financial 2009), his Ralph Lauren-branded was sold in about 6 100 doors all over the world. Department stores – his main wholesale customers in North America. In Europe, her wholesales – variable mix of sales to both department stores and specialty stores, depending on the country. Company collection stamps, Women's Ralph Lauren Collection and Black Label and Men's Purple Label Collection and Black Label, distributed through a limited number of major fashion retailers. Besides, it sells surplus and untimely products through secondary placement channels, including its retail factory stores.
In Japan, the Company's products are distributed primarily through a store within stores in premiere department stores. Business mix loaded with Polo Ralph Lauren at the Men's and Women's Blue Label. The distribution of Male and Female Black Label is also expanding through store-in-store views at top tier department stores across Japan. Besides, American Accommodation and Guys Branded Items, distributed by its Wholesale segment, were sold in approximately 1 700 doors inside the country on 28 Martha 2009.
Retail Segment
On 28 Martha 2009, The Company's retail segment consisted of 163 full price retail stores, And 163 factories store all over the world, only approximately 2.5 million square feet, and two e-commerce Websites. During the financial 2009 it opened 16 new stores at full price and closed 8 full price stores. Ralph Lauren keeps the feature of Ralph Lauren's full garment latitude, accessory and home product assortments. Club Monaco keeps the feature of the updated fashion apparel and accessories for both men and women. Rugby – vertical retail format, featuring a collection of lifestyle apparel and accessories for men and women. In addition to its stores, the Company's Retail segment sells products online through its e-commerce Websites, RalphLauren.com (http://www. RalphLauren.com) and Rugby.com (http://www. Rugby.com).
Segment Licensing
The company allows its persons, patented product, that the right to manufacture and sell in wholesale has identified product categories under one or more of its brands. Polo provides its international geographic area, licensing the rights of partners to distribute certain brands or classes of its products and operate retail stores in certain international territories. These geographic faces, patented original products from the Company, its product licensing by partner and independent sources. Approximately 29 % its licensing income, during the financial 2009, were obtained from three licensing partners: Luxottica Group, S.p. A. (11 %), L’Oreal S.A. (9 %) and incomparable, Inc. (9 %).
