Yet 16 years ago Apple was close to bankruptcy, and now it is the most expensive company in the world, she stands about $637 billion. Apple cannot be classified as an ordinary IT company, this is technology, fashion and a huge army of loyal fans around the world. This is one of the few companies, which is not afraid of its users. Unlike most, who tailor their products to the needs of the majority, Apple, she sets fashion and dictates the needs of users.
