American manufacturer of Smartphones and tablet notebooks Apple sent out media invitations for an event on the occasion of the publication of a new phone, which will be held October 4 2011. in Cupertino, California. It is reported by Associated Press. Who will introduce a new product is not yet known. Probably, they will be new Apple CEO Tim Cook – the successor to Steve Jobs. T. Cook, was appointed head of Apple last month, succeeding co-founder Sergey Jobs, who for several years being treated for cancer. Sam S. Jobs took over as head of the board of directors . In the eyes of investors, the fate of Apple is inextricably linked with the name of S. Jobs and his talents, so the new head of the company’s presentation of the iPhone 5 will be crucial.