Gerald Loeb

Loub Gerald (Gerald Loeb) made his name as a first-class specialist in the sale of securities, and Forbes magazine once called him «the most quoted man on Wall Street.» His book «The Struggle for Investment Survival» (The Battle for Investment Survival), published in 1935, is considered a classic, and the first edition sold out in 250 000 copies. The main reason for its success — a book written in lively, accessible language, which does not require such mental abilities, as published in 1934, Benjamin Graham’s book «The analysis of securities.» The strength of Louba — mass marketing, which gives you the opportunity to become an ordinary investor Joe. Consider the following metaphor for facing the novice investor: «A man should confine his first efforts at cooking cooking eggs, no one starts with the dishes» Baked Alaska «, regardless of what a great dessert may later turn out.»

How to get rid of the burden of emotions

All last year, Bob sold. He was still a beginner, but has already made hundreds of deals. Today, it is long on Intel. He has a plan. He manages risk. This deal in no way stands out among his other positions. There is no reason to somehow distinguish this deal, but somehow it still stands. It is not certain that he can now trade. He wondered why he continues to trade. He thinks: «Do I like all this? What is the purpose?» What I want to achieve as a whole? » In this transaction, right now, Bob is excessive emotional burden. He went into the usual deal and made her a symbol of the picture, gave her a profound meaning. Rob examines what it is that this deal means to him. Most traders are advised to take off, when there are similar thoughts.

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