Gerald Loeb (Gerald Loeb) made a name for himself as a first-class specialist in the sale of securities, and Forbes magazine once called him "the most quoted man on Wall Street.". His book "The Struggle for Investment Survival" (The Battle for Investment Survival), published in 1935 year, considered a classic, and the first edition was sold in 250 000 copies. The main reason for her success – the book is written alive, in plain language, which did not require such mental ability, как опубликованная в 1934 year book by Benjamin Graham "Securities Analysis". Lobe's strong point – mass marketing, giving you the opportunity to become a regular Investor Joe. Consider the following metaphor, addressed to the novice investor: “One should limit his first cooking efforts by boiling eggs.; nobody starts with Baked Alaska, no matter, what a great dessert it can turn out later ”.