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Apple smashes the business of social networks - losses are estimated at many billions. Future American pensioners want to invest in cryptocurrencies. The largest US corporations do not pay taxes.
Disclaimer: when we talk about, that something has grown, we mean a comparison with the same quarter a year earlier. Since all issuers are from the USA, then all results in dollars. When creating the material, sources were used, inaccessible to users from the Russian Federation. We hope, Do you know, what to do.
Anti-social networks: how apple's software update is ruining business social platforms
Lotame Company, specializing in data management, shared with the public an analysis of the, like last year's software update from Apple (NASDAQ: AAPL) hits the revenue of social networks.
In May 2021, Apple released a software update for its devices, which allowed users to prevent themselves from sharing information about themselves with third-party applications.
Even then it was clear, that social networks should not have expected anything good from such an update.: when the user enables this option, then this reduces the accuracy of targeting when placing advertising in social networks and, respectively, the impact of it. The user will be advertised the product, which cannot be bought in his region. For example, users from the Russian Federation will be advertised movie Matt Reeves' Batman, which in Russia legally can not be seen.
Apple's Software Update Deprives Marketers of Many Things, which allowed them to analyze the effectiveness of the advertising campaign.
Lotame has calculated, that the total damage to the revenue of the largest social platforms this year will be $ 16 billion. Among the victims: Meta Platforms* (NASDAQ: FB), Twitter (NYSE: TWTR), Snap (NYSE: SNAP) и Alphabet (NASDAQ: GOOGL). And the first one accounts for most of the damage..
Estimation of lost revenue from different social platforms, billion dollars
|Amount of lost revenue||Losses as a percentage of total revenue|
This is very bad news for all these social networks., because with advertising they live. And even doubly bad: Apple may continue to conjure with privacy settings and work will become even more difficult.
On this social networking, probably, respond with investments in the development of transactions and market platforms on their platforms. But it will cost them dearly – something their shareholders should be aware of.. Probably, out of desperation, they will begin to spend money on buying overvalued unprofitable startups, which will definitely not affect their accounting in the best way.
Cryptocurrencies for pensioners: we are preparing for the arrival of a mass investor in the cryptocurrency markets
American financial company Fidelity Investments will allow future retirees to use part of the savings from their individual pension plans, and part of the savings to invest in bitcoin.
Expected, that it will be possible to invest in this cryptocurrency up to 20% of the account amount - but it is also stipulated, that the employer will be able to reduce this limit.
Interest in cryptocurrencies from the American population is actively growing, the reason for which is the obvious futility of the life of the majority: the growth in the cost of housing and goods is far outpacing the growth rate of income. And the fantastic success stories of individuals with cryptocurrencies seem to depositors a sufficient reason to invest in this industry..
So it is possible, that more and more pension management service providers will follow Fidelity's example. It will be very good for such companies., like coinbase (NASDAQ: COIN), who act as Charon's ferryman when crossing from one world to another. Coinbase greatly simplifies the process of joining the world of cryptocurrencies "for a considerable bribe".
That's why, it seems to me, in the long term, this company will be able to become a beneficiary of growing investments in cryptocurrencies for money from pension savings..
By the way,, some corporate players are already investing in cryptocurrency themselves – a full list of them can be found on the website of CryptoTreasuries.org. The largest of the exchange-traded cryptocurrency investors, MicroStrategy (NASDAQ: MSTR), also plans to allow its employees to invest pension savings in bitcoin.
Companies with the largest volume of bitcoin among assets, million dollars
|Company type||The average cost of buying one BTC||Total Purchase Price||Number of BTC||Market value of purchased BTC|
|MicroStrategy||public||30 200 $||3160||125 051||4925,01|
|Tesla||public||34 700 $||1329||38 300||1508,41|
|Galaxy Digital Holdings||public||Not disclosed or insufficient data||Not disclosed or insufficient data||14 932||588,08|
|Block||public||27 407 $||220||8027||316,14|
|Marathon Digital Holdings||public||31 135 $||150||4813||189,56|
|Coinbase Global||public||28 897 $||Not disclosed or insufficient data||4502||177,31|
|Hut-8 Mining||public||Not disclosed or insufficient data||Mining||2271||89,44|
|Nexon||public||58 226 $||100||1717||67,62|
|Big Digital||public||Not disclosed or insufficient data||Mining||1595||62,80|
|Riot Blockchain||public||Not disclosed or insufficient data||Mining||1569||61,79|
"The stone is great., always pays": how profitable companies evade taxes
Американская организация «Центр американского прогресса» (Center for American Progress, CAP) published the results of its study of taxes of the largest American companies from the Fortune list 100. It revealed, what 19 companies on this list in 2021 did not pay taxes or paid very little.
Corporate income tax rate in the United States – 21% from pre-tax profit. But here's Microsoft (NASDAQ: MSFT) for 2021 will pay only 9,7%. AT&T (NYSE: T) not just won't pay, but will also receive a deduction of $ 1.2 billion.
How much will companies pay taxes for 2021, billion dollars
|Amount of taxes payable||Pre-tax profit minus taxes of regions and states||Total income tax rate|
|J. P. Morgan Chase & Co.||2,9||48,2||5,9%|
|Bank of America||1,1||30,6||3,5%|
|United Parcel Service||1,4||14||9,9%|
|Merck & Co.||0,074||1,9||4,0%|
|American International Group||−0,216||9,8||−2,2%|
It turned out this way thanks to a complex system of tax deductions and loopholes to optimize tax payments., which American companies use. American supervisory authorities and the tax authorities have not yet harassed business with inspections., and the courts in the United States are more or less independent - so the corporate sector takes advantage of the existing loopholes. But the CAP revelations take place in the broader context of the U.S. tax hike debate..
The American working class is very angry with the level of inequality in the United States, especially considering, that the pandemic rink has only reached the middle class and the poor, and the rich became even richer. That's why, it seems to me, very high probability of, that the debate about raising taxes for corporations, and for the richest may soon flare up in the United States with a new force.. For the stock market, this is fraught with great dangers..
Raising taxes for the rich will be a problem, because these richest are disproportionately well represented among investors and can stage a major sell-off., to withdraw money from the USA. And for corporations, raising taxes will lead to a banal reduction in profits – and, Consequently, their shares may become less attractive to investors.
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