Monster Beverage Review: one of the largest energy producers in the world

Обзор Monster Beverage: один из крупнейших производителей энергетиков в мире

Monster Beverage (NASDAQ: MNST) is one of the world leaders in the production of energy drinks. For 85 over the years, the company has grown from a family business into a world-famous brand in the markets of more than 150 countries.

About company

Monster Beverage business is divided into three segments: Monster Energy, Strategic Brands and more, to which the results of the American subsidiary American Fruits relate & Flavors, purchased in 1 quarter of 2016.

Monster Energy. Largest segment, which sells goods under the brand name Monster and Reign. The line of drinks includes: energy Monster Energy, coffee and tea drinks, as well as high-energy drinking products.

The company has many competitors, from Red Bull to Coca-Cola Energy. except them, companies from related areas are trying to enter the energy drink market, who sell iced tea, coffee, juice cocktails and other drinks.

When it comes to the manufacturing process, then management built it on the basis of outsourcing: third-party businesses supervised by Monster Beverage bottle and package beverages from the Monster Energy and Strategic Brands segments. Like in the USA, and abroad, the company does not have its own factories. This is done to increase revenue and reduce costs..

Strategic Brands. The company acquired the segment in 2015 as part of a deal with Coca-Cola, according to which she received a minority share in 16,7% share capital of Monster Beverage and the entire business, non-energy drink. In return, Coca-Cola gave away its own energy business.

Strategic Brands clients are large wholesale companies: beverage distributors, club shops and discounters, grocery, pharmaceutical and other specialized retailers. Top 3 Monster Beverage Clients:

  1. Coca-Cola Consolidated — 12%.
  2. Reyes Coca-Cola Bottling — 11%.
  3. Coca-Cola European Partners — 10%.

In addition to Coca-Cola distributors, notable buyers include Asahi Soft Drinks, Walmart, Costco Wholesale и Amazon.

Division by client principle:

  1. American distributors - 51%.
  2. International Distributors - 39%.
  3. Club shops and online retailers — 8%.
  4. The rest - 2%.
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Обзор Monster Beverage: один из крупнейших производителей энергетиков в мире

Structure and geography of sales, billion dollars

Monster Energy Strategic Brands Other activities Total
USA and Canada 0,880 0,035 0,006 0,921
Europe, Middle East and Africa 0,252 0,028 0,280
Asian-Pacific area 0,121 0,006 0,127
Latin America 0,077 0,005 0,082

Current results

Monster Beverage - An American Growth Story, which over the past five years has increased its financial results by 50%. This was due to the expansion of the beverage line and the growth of the overall global market for energy drinks.. At the same time, if you look only at the indicators of the covid era, then the work of management deserves the most flattering marks: sales in 2020 and 2021 accelerated to record annual rates in 10 And 20% due to increased demand in all regions.

Financial results of the company, billion dollars

Revenue EBITDA Net profit net debt
2016 3,049 1,085 0,713 −0,377
2017 3,369 1,248 0,821 −0,529
2018 3,807 1,341 0,993 −0,637
2019 4,200 1,468 1,108 −0,798
2020 4,598 1,694 1,410 −1,180
9м2021 4,116 1,425 1,056 −1,713

Comparison with competitors

EV / EBITDA P / E net debt / EBITDA
Monster Beverage 26,26 32,78 −0,93
Coca Cola 22,75 28,86 2,43
PepsiCo 19,36 29,27 2,46
Nice Dr Pepper 18,87 29,79 3,69
Coca-Cola Consolidated 10,15 24,31 0,97
Constellation Brands 19,07 31,48 3,49

Arguments for

Most profitable stock 21 century. At the beginning of 2021, RBC Investments magazine compiled a rating of foreign companies, that have generated the most returns for their shareholders over the past 20 years. Monster Beverage became the leader of the rating: taking into account the additional issue in 2012, the company's shares grew 1200 times, with 0,07 to 88,94 $.

Rating of the most profitable stocks for the last 20 years on 23 December

Share price in 2000 year Share price at the end 2020 of the year Growth
Monster Beverage 0,07 $ 88,94 $ 119 735%
NetEase 0,17 $ 92,58 $ 55 363%
Apple 0,27 $ 130,96 $ 48 792%
Tyler Technologies 1,31 $ 432,99 $ 32 890%
Tractor Supply 0,5 $ 146,9 $ 29 052%
Booking Holding 7,69 $ 2100,85 $ 27 228%
j2 Global 0,38 $ 97,65 $ 25 940%
Old Dominion Freight Line 0,84 $ 196,83 $ 23 194%
Amazon 15,56 $ 3185,27 $ 20 368%
Dorman Products 0,45 $ 87,81 $ 19 279%
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Recognizability. Monster Beverage products are well known to a wide range of people thanks to large-scale advertising.. The company sponsors many cultural and sporting events. Main competition list, who are supported by Monster Beverage:

  • NASCAR car racing;
  • Formula team 1 Mercedes;
  • motorcycle racing FIM World Championship, MotoGP, MXGP;
  • UFC and other competitions, such as PBR Unleash The Beast, Games Aspen, Games Minneapolis;
  • music festivals: The Monster Energy Up & Up Festival Series, On Location Live and others;
  • esports tournaments: DreamHack, Beyond the Summit. Esports organizations: Evil Geniuses, Born to win, Fnatic и Team Liquid.

Market share. Monster Beverage is the world's second largest energy drink company after Red Bull. At the same time, if we take into account subsidiaries, then the total market share of the company exceeds 35%.

The top five in the energy drink market

Red Bull 37,6%
Monster 30,8%
VPX Bang 7,4%
5-Hour 4,6%
Rockstar 3,8%
Other 15,8%


Market growth. According to the forecast, the market of non-alcoholic energy drinks from 2018 to 2025 will increase annually by 7.2% and will amount to $ 86 billion by the beginning of 2026. Analysts believe that the main reason for further growth is the increase in consumption of products, in particular young people, who prefer to mix energy drinks with alcohol. We do not recommend doing this..

Energy Drink Market Size Dynamics, billion dollars

2018 53
2019 57
2020 61
2021 65
2022 70
2023 75
2024 80
2025 86


Arguments against

Profit distribution. Monster Beverage invests in the future growth and development of all earned money. The company does not pay dividends and does not buyback of shares, even taking into account that, that the last buyback program is still not closed. The balance on it is about 442 million dollars, and in the event of a strong fall in securities on the stock exchange, management has the right to use them to maintain quotes.

Consequences of the coronavirus. The company is still feeling the negative impact of the coronavirus, which leads to additional transportation costs due to the disruption of global supply chains. It is mainly about the inefficiency of transportation, unavailability of trucks, lack of shipping containers, congestion at ports of entry and delays in obtaining certain ingredients.

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What's the bottom line?

Monster Beverage is a good emitter, whose growth rate is almost 3 times outperform the general market: 20 against 7% from other representatives of the sector. In 2022, there is a possibility of a merger with the alcohol company Constellation Brands, a producer of Corona Extra beer brands, Special model, Kim Crawford, witnesses, High West whiskey and other products.

If the deal is successful, the combined company will enter the top 5 largest beverage companies by capitalization in North America after Coca-Cola, PepsiCo, Diageo and European Anheuser-Busch InBev with a total market capitalization in the region of 90-100 billion dollars.

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