Pinterest shares rose by 13% against the background of news about the transaction with PayPal

Pinterest shares rose by 13% against the background of news about the transaction with PayPal

According to Bloomberg, PayPal wants to buy Pinterest for $45 billion. Pinterest could become the biggest social media takeover since 2016, when Microsoft bought LinkedIn for $26 billion.

According to one of the sources, PayPal has offered Pinterest to shareholders 70 $ per share. It's on 25% more, what were the shares of the social network on Tuesday, even before the release of absorption data. On Wednesday news, Pinterest shares rose by 13%, to 63 $. PayPal shares fell by 5%, to 258 $.

The parties have not yet fully determined the terms and size of the deal.. Probably, PayPal will pay Pinterest for the most part with its own shares. During quarantine, people began to use electronic payments more often, and PayPal shares have doubled in a year and a half since the start of the pandemic. According to the source, PayPal will announce the deal 8 November - along with the release of the third quarter report.

According to experts, Buying Pinterest will help the payment system diversify revenue through advertising and increase the volume of payments. “This is a beneficial combination, especially if the Pinterest marketplace is integrated with Honey", - said in the investment company Wedbush.

Honey is a service, which helps people save money on online shopping: receive price reduction notifications, look for promo codes and more. PayPal купила Honey в начале 2020 года за 4 млрд долларов. С помощью Honey PayPal может лучше отслеживать предпочтения потребителей.

А Pinterest — это площадка для обмена фотографиями, где пользователи могут объединять их в тематические коллекции. Sellers use the service to promote products, а Pinterest зарабатывает на рекламе.

Вместе Pinterest и Honey станут предлагать покупателям более релевантные товары. Это поможет сделать рекламу дороже и увеличить число транзакций через сервис PayPal.

Несмотря на все плюсы интеграции, 45 млрд долларов за еще недавно убыточную Pinterest — это много. О первой за пару лет прибыли сервис отчитался в четвертом квартале прошлого года.

В 2021 году люди стали проводить меньше времени в интернете, therefore, the growth in the number of active users on Pinterest began to slow down. In the first quarter - until 30%, in the second - up to 9%. В обоих случаях акции компании падали на 25—30% в течение пары недель после отчета. Чистая прибыль многомиллиардной Pinterest в последнем квартале составила 69 млн долларов.

  Execution of orders at the opening of the session.

Pinterest shares rose by 13% against the background of news about the transaction with PayPal

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